Even though big international brands may dominate social media, this channel is still an important part of planning local small business SEO. After all, sites like Facebook and Twitter can help enhance the customer service experience and promote brand awareness. Promoting your brand When marketing what your brand represents and what it has to offer, your strategy should be aligned with your core values. Aside from helping consumers see the benefits of choosing your products and/or services, you have to show what sets you apart from other businesses.
http://kbemarketing.com/local-small-business-seo-making-social-media-work-for-your-brand/
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