Making Sure Your Brand Gets Seen on Social Mediafacebook brand marketing , social media advertising, KBEMarketing

Facebook and social media are the buzzwords on marketing experts; last year alone, social media advertising increased by 35%. That’s a sizable amount for what’s technically a new venue for marketing opportunities. It doesn’t stop there though. Experts predict that growth will continue to grow by an average of seven to eight percent a year for the next half decade.

Why Local Businesses Should Utilize Responsive Web Design for Mobile

Companies like Key Business Essentials that provide services for local and small business SEO knows that using RWD can give businesses an upper hand. Google-recommended: Google is the number one search engine, and it’s smart to stay on this search engine giant’s good side. RWD is a great way to target mobile users as it aids mobile-adjusted websites in ranking at search engine results pages (SERPs).
http://kbemarketing.com/why-local-businesses-should-utilize-responsive-web-design-for-mobile/

Local Small Business SEO: Making Social Media Work for Your Brand

Even though big international brands may dominate social media, this channel is still an important part of planning local small business SEO. After all, sites like Facebook and Twitter can help enhance the customer service experience and promote brand awareness. Promoting your brand When marketing what your brand represents and what it has to offer, your strategy should be aligned with your core values. Aside from helping consumers see the benefits of choosing your products and/or services, you have to show what sets you apart from other businesses.
http://kbemarketing.com/local-small-business-seo-making-social-media-work-for-your-brand/

Tips on Marketing through Facebook

Social media marketing is one of the most efficient ways for businesses to get web traffic and generate leads, which in turn translates to more income. Being one of the biggest social media platforms today, Facebook is a popular hotspot of businesses trying to reel in some customers. If you want in on this marketing method, here are some tips you ought to remember:

What to Post

While you may be tempted to post solely about your business and your products or services, this kind of content has little place in the realm of social media. Instead of focusing on what you’re all about, take this opportunity to write about things that your customers might want to know about your industry. Take note that answering questions is better than a one-way conversation.

Stay Away from Spam

Spamming people’s social media profiles with endless streams of directly promotional stuff is just as bad as talking about nothing other than yourself. This will only get your potential customers to unfollow you, or worse, they might even talk smack about your business on Facebook, essentially turning your marketing campaign upside down.

Time Management

If you want your Facebook posts to be read, post often and consistently. Consistency is an efficient key to generate traffic to your business’ Facebook profile, because the more quality content you produce that’s relevant to your industry, the better your chances of scoring high on search results pages.

Mobile Responsive Web Design Importance Asserted by New Google Update

"It is posibbe that the move to warn users about badly optimized sites might also mean something more. Given Goole's history of setting strict policies for quality on both movile and desktop searchesm the development might also be a signal that the search engine giant plans to penalize sites for using such cheap tactics in the near future. According to the official announcement of the change on the Google Webmaster Central Blog, webpages that use the tactic will be flagges as faulty redirect under the smarthphone subsection in the URL Errors section of Webmaster Tools."
http://kbemarketing.com/mobile-responsive-web-design-importance-asserted-by-new-google-update/

Facebook Marketing Tips You’ll Definitely “Like”

Facebook is currently the largest social media platform in the world, boasting about 1.28 billion users as of June, 2014. For brand marketers, though, these billion-plus people aren’t just potential friends but possible customers as well. It’s not surprising, then, that many of them promote a brand, product, or service on the site to generate more leads.

Of course, a large audience does not guarantee more customers. To get the most “likes” and shares on the platform, here are a few marketing tips you should take to heart:

Use Facebook Insight

Want to know what posts are popular with your audience? Then use Facebook Insights. Through it, you’ll be able to measure key metrics such as reach and engagement. The best part is: it’s absolutely free!

Target Your Audience

Face it: not everyone on Facebook belongs to your target market. Fortunately, the platform has some of the most robust audience targeting features among social networks. If your ideal customer is a female between 25 to 40 years old, who lives in your city, and speaks both English and Spanish, just upload a .csv file containing these parameters to the site’s ads manager page.

Reply Now, Not Later

Customers tend to patronize brands that are very responsive on Facebook. If someone posts a query or praises you on the site, reply to them no later than 24 hours after the fact.

New Frontiers: Brand Marketing In the Facebook Age

According to the American Marketing Association, a brand is a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Today’s crowded market means that your brand should stand out. One of the ways to do this is to have significant online presence, especially in social media platforms like Facebook.

The social media platform can be a crowded place, with its one billion subscribers worldwide. However, this just makes it an excellent venue to reach your customers. This can be done by keeping in mind a few things:

• Be aware of your target market: knowing just who you are marketing to influences your strategy. You must know what they want in order to utilize the correct content, whether it is celebrity news for the young or cat videos for the middle-aged. Accurate targeting reaches more people.
• Do some planning: A coherent strategy with one focus will help you get heard in the crowd. Posting strategies combined with directed contented will garner you the right attention.
• Learn to adapt: Better content doesn’t just spring up out of nowhere. Monitoring what people like and changing tack to meet those desires is part of being at the forefront of marketing.
• Get the right people: Facebook has its celebrities and these people get all the likes and attention. Reaching out to them will widen your market exposure.