Facebook is currently the
largest social media platform in the world, boasting about 1.28
billion users as of June, 2014. For brand marketers, though, these
billion-plus people aren’t just potential friends but possible
customers as well. It’s not surprising, then, that many of them
promote a brand, product, or service on the site to generate more
leads.
Of course, a large audience
does not guarantee more customers. To get the most “likes” and
shares on the platform, here are a few marketing tips you should take
to heart:
Use Facebook Insight
Want to know what posts are
popular with your audience? Then use Facebook Insights. Through it,
you’ll be able to measure key metrics such as reach and engagement.
The best part is: it’s absolutely free!
Target Your Audience
Face it: not everyone on
Facebook belongs to your target market. Fortunately, the platform has
some of the most robust audience targeting features among social
networks. If your ideal customer is a female between 25 to 40 years
old, who lives in your city, and speaks both English and Spanish,
just upload a .csv file containing these parameters to the site’s
ads manager page.
Reply Now, Not Later
Customers tend to patronize
brands that are very responsive on Facebook. If someone posts a query
or praises you on the site, reply to them no later than 24 hours
after the fact.
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