Tips on Marketing through Facebook

Social media marketing is one of the most efficient ways for businesses to get web traffic and generate leads, which in turn translates to more income. Being one of the biggest social media platforms today, Facebook is a popular hotspot of businesses trying to reel in some customers. If you want in on this marketing method, here are some tips you ought to remember:

What to Post

While you may be tempted to post solely about your business and your products or services, this kind of content has little place in the realm of social media. Instead of focusing on what you’re all about, take this opportunity to write about things that your customers might want to know about your industry. Take note that answering questions is better than a one-way conversation.

Stay Away from Spam

Spamming people’s social media profiles with endless streams of directly promotional stuff is just as bad as talking about nothing other than yourself. This will only get your potential customers to unfollow you, or worse, they might even talk smack about your business on Facebook, essentially turning your marketing campaign upside down.

Time Management

If you want your Facebook posts to be read, post often and consistently. Consistency is an efficient key to generate traffic to your business’ Facebook profile, because the more quality content you produce that’s relevant to your industry, the better your chances of scoring high on search results pages.

Facebook Marketing Tips You’ll Definitely “Like”

Facebook is currently the largest social media platform in the world, boasting about 1.28 billion users as of June, 2014. For brand marketers, though, these billion-plus people aren’t just potential friends but possible customers as well. It’s not surprising, then, that many of them promote a brand, product, or service on the site to generate more leads.

Of course, a large audience does not guarantee more customers. To get the most “likes” and shares on the platform, here are a few marketing tips you should take to heart:

Use Facebook Insight

Want to know what posts are popular with your audience? Then use Facebook Insights. Through it, you’ll be able to measure key metrics such as reach and engagement. The best part is: it’s absolutely free!

Target Your Audience

Face it: not everyone on Facebook belongs to your target market. Fortunately, the platform has some of the most robust audience targeting features among social networks. If your ideal customer is a female between 25 to 40 years old, who lives in your city, and speaks both English and Spanish, just upload a .csv file containing these parameters to the site’s ads manager page.

Reply Now, Not Later

Customers tend to patronize brands that are very responsive on Facebook. If someone posts a query or praises you on the site, reply to them no later than 24 hours after the fact.